CERAMIN innovations at BAU in Munich

Die CLASSEN Gruppe setzte auf der BAU 2023 ein Zeichen für nachhaltige Bodenbeläge. Mit unseren PVC-freien, komplett recyclebaren CERAMIN® Produkten nehmen wir mit unserem Familienunternehmen eine Führungsrolle in Sachen Kreislaufwirtschaft und Wohngesundheit für die gesamte Branche ein. Das spiegelte sich auch im Standkonzept wider.

Die Schlüsselrolle spielte bei der BAU unser hauseigener Werkstoff CERAMIN®, aus dem auch der Boden des eigenen Messestandes gefertigt wurde. Im Gegensatz zu herkömmlichen Messeböden wurde der CERAMIN® Boden anschließend nicht in der Müllverbrennungsanlage oder -deponie entsorgt, sondern zu 100 Prozent im Werk der CLASSEN Gruppe zu neuem Bodenbelag verarbeitet. Der Messestand selbst wird nach der BAU in unserem Showroom im Hauptsitz in Kaisersesch aufgebaut. Ebenfalls im Zeichen der Nachhaltigkeit haben wir bei der Messe auf Kataloge verzichtet. Stattdessen wurde auf dem Messestand ausschließlich mit QR-Codes gearbeitet.

CERAMIN goes into the next phase

At BAU we presented three innovations based on our own material. CERAMIN® Flex is the dryback alternative from CLASSEN and particularly attractive for the commercial sector. The flooring is characterized by the healthy material and will be available from the fourth quarter of 2023.

At the booth, we also presented new decors for CERAMIN® Tiles - the sustainable alternative to ceramic and stone tiles - already established in the market. The tiles are ideal for damp areas and weigh up to 60 percent less than conventional ceramic tiles. This makes the product particularly interesting for DIY enthusiasts and craftsmen.

Also the new collection Nuva konnte begeistern. Die Weiterentwicklung der bewährten CERAMIN® Produkte zeichnet sich durch eine gefräste Fase im Wearlayer und vielfältige XL-Formate aus. Dabei macht das hauseigene Digitaldruckverfahren eine große Auswahl an Dekoren möglich. Das Alleinstellungsmerkmal: alle CERAMIN® Produkte sind garantiert PVC-frei, nachhaltig und zu 100 Prozent recyclebar.

Attention to detail and innovation at your fingertips

The new collections and product innovations were able to shine at the fair. The detailed and lifelike designs of our products invite visitors to touch them. BAU was therefore perfectly suited to vividly present the high-quality floor coverings to visitors from all over the world. For us, the trade fair was a complete success, so that the next BAU is firmly scheduled to inspire the industry with sustainable product innovations there as well.

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