CERAMIN innovations at BAU in Munich
The CLASSEN Group set an example for sustainable flooring at BAU 2023. With our PVC-free, fully recyclable CERAMIN® products, we and our family-owned company are taking a leading role in circular economy and healthy living for the entire industry. This was also reflected in the booth concept.
The key role at BAU was played by our in-house material CERAMIN®, which was also used to make the floor of our own exhibition stand. Unlike conventional trade fair flooring, the CERAMINⓇ floor was not subsequently disposed of in the waste incineration plant or landfill, but 100 percent processed into new flooring at the CLASSEN Group plant. The exhibition stand itself will be set up in our showroom at the headquarters in Kaisersesch after BAU. Also in the spirit of sustainability, we did without catalogs at the trade fair. Instead, we worked exclusively with QR codes at the booth.
CERAMIN goes into the next phase
At BAU we presented three innovations based on our own material. CERAMIN® Flex is the dryback alternative from CLASSEN and particularly attractive for the commercial sector. The flooring is characterized by the healthy material and will be available from the fourth quarter of 2023.
At the booth, we also presented new decors for CERAMIN® Tiles - the sustainable alternative to ceramic and stone tiles - already established in the market. The tiles are ideal for damp areas and weigh up to 60 percent less than conventional ceramic tiles. This makes the product particularly interesting for DIY enthusiasts and craftsmen.
Also the new collection Nuva was able to inspire. The further development of the proven CERAMIN® products is characterized by a milled bevel in the wear layer and a variety of XL formats. The in-house digital printing process makes a wide range of decors possible. The unique selling point: all CERAMIN® products are guaranteed PVC-free, sustainable and 100 percent recyclable.
Attention to detail and innovation at your fingertips
The new collections and product innovations were able to shine at the fair. The detailed and lifelike designs of our products invite visitors to touch them. BAU was therefore perfectly suited to vividly present the high-quality floor coverings to visitors from all over the world. For us, the trade fair was a complete success, so that the next BAU is firmly scheduled to inspire the industry with sustainable product innovations there as well.